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Vision: to become deeply trust, leading precious metals professional enterprise

Constantly improve the quality of the products and services to meet customer demand, in order to obtain high customer trust;

Constantly listening and meet user requirements, guide and exceed customer demand, to win customer satisfaction with the largest;

Continuously improve product innovation of science and technology, to master advanced technology, strengthen the key competitiveness of enterprise.

Mission: to create value for customers, create profits for investors, create future for employees and create prosperity for the society

Efforts to create and maintain a good operating performance, providing customers with high-quality products and quality service, create profits for investors, the company grow together;

Development for employees, rely on the staff, achievements Shared by employees, good maximise the fundamental interests of the employees;

Adhere to the integration of economic responsibility and social responsibility, protect the ecological environment, enthusiastic social public welfare, to build a harmonious society.

Values: respect science, continuous innovation, sincere and trustworthy, win-win cooperation

Business philosophy: people-oriented, performance idea, team spirit, the pursuit of excellence

Talent concept: talent is the soul of the enterprise, the company regard talents as the biggest wealth